Almost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up.

Ethique have created a range dedicated to doing good; for the planet, for people and of course, for your lips.

Do good for your lips – With a hint of peppermint, Sugarplum is a tinted lip balm designed to nourish and hydrate your lips with cocoa butter alongside castor seed, moringa and jojoba oils. These heavy-moisture-hitters lock in hydration and leave your lips silky smooth, for longer. On application of these lip balms, 94% of testers found an immediate improvement in the appearance of dry lips! Sugarplum is so good, you'll never lose the tube.

Do good for the planet – 100% plastic-free, home compostable packaging (yes, the tube!).

Do good for people - Carefully crafted with luxurious fairly traded sustainable ingredients from Rwanda, Ghana and Samoa to help support farming cooperatives (predominantly women-owned) in these regions. Direct trade ensures that local growers receive stable prices and, reliable income which means in turn they are better able to look after their community and their environment.